Account-Based Marketing (ABM) Intern
As an Account Based Marketing Intern for Saint Margaret Lane, you will have the opportunity to develop and execute target account strategies to support account-based selling, plus you will ensure that existing accounts are having an enjoyable customer experience. More specifically, you’ll get to:
- Educate the sales team and customer success reps on new and existing marketing activities being performed
- Develop growth strategies with the sales team in order to optimize engagement within high-value accounts
- Perform in-depth research to identify opportunities to improve marketing effectiveness
- Develop metrics to measure the performance of existing marketing and sales campaigns
- Identify the most effective marketing materials, channels, and messaging for key accounts
Interested students should consult with their academic advisor or internship coordinator to determine if this experience can count towards academic credit.